Chanel Mobile Art: A New Branding Height

Marketing, branding, and promoting in these past few years have upped their bars to reach an unprecedented level of superb, aesthetically pleasurable, collaboratively sensual experiences.

In a post written almost a year ago, I mentioned briefly about British Council’s traveling exhibition Love & Money, which showcased works of artists and designers from the UK, done as part of the government’s effort to promote, market, and brand the country as the leading center of creative industries.

Several years ago, fashion house Prada created a lot of buzz (at least in the exclusive world of architecture) by hiring world renowned OMA to design its shop in New York City, Herzog and de Meuron in Tokyo, to be followed by others in other major cities.

Now, fashion house Chanel has launched an even more jaw-dropping project by combining all of the above. Not only it has a traveling exhibition of artworks specially commissioned by world renowned artists, but it also commissioned Zaha Hadid to design a mobile museum to house these artworks in their tours to Hong Kong, Tokyo, New York, London, Moscow, and Paris.

So if you happen to live or will travel nearby these cities, do spend the time to check out this new height, while I can only blog and experience it virtually through this informative and animated website.